Senior Developer Marketing Manager, Lifecycle & Growth

The role

You will own the developer journey from first touch through signup, installation, and continued engagement. You will manage the Developer Hub conversion surface and build lifecycle programs to drive developer adoption of 1Password tooling.

What you will do

• Build capture-to-activation flows for leads from various channels.
• Work with Developer Relations to ensure events and social moments have clear calls to action and nurture plans.
• Turn social engagement into measurable traffic and signups.
• Design and run lifecycle programs across onboarding, activation, adoption, re-engagement, and expansion.
• Define product activation and build programs around technical milestones.
• Own the Developer Hub strategy, messaging, and conversion.
• Run continuous testing across copy, calls to action, and page structure.
• Write or direct tutorials, quickstarts, sample applications, changelogs, and email content.
• Build reporting from first touch through activation and retention.

Required qualifications

• 4+ years of experience in developer marketing, lifecycle or CRM marketing, or growth marketing for a technical or developer-facing product.
• Proven experience building lifecycle programs that improved activation and retention.
• Hands-on experience with marketing automation and lifecycle tools such as Customer.io, HubSpot, Braze, or Iterable.
• Hands-on experience with product analytics tools such as Amplitude, Mixpanel, or PostHog.
• Experience owning or substantially improving website conversion performance, including A/B testing.
• Strong writing skills.
• Comfort working with engineers and developer advocates.
• Comfort with technical concepts such as APIs, CLIs, SDKs, and documentation.
• Ability to try the product yourself.
• Ability to work independently and communicate clearly in a remote, async-friendly team.

Nice to have

• Experience with product-led growth
• Experience with free-to-paid conversion
• Experience with open source adoption
• Experience with event and community programs
• Structured Query Language (SQL)
• Hypertext Markup Language (HTML)
• Cascading Style Sheets (CSS)
• scripting
• search engine optimization (SEO)
• docs-led growth

Benefits

• Health benefits
• Dental
• 401k (USA) or RRSP (Canada)
• Generous paid time off
• Equity grant
• Incentive programs
• Maternity and parental leave top-up programs
• RSU program for most employees
• Retirement matching program
• Free 1Password account
• Paid volunteer days
• Peer-to-peer recognition through Bonusly

Before you apply

• Candidates must join live interviews without using AI tools.
• Successful applicants will be required to complete a background check.

About the company

1Password is a cybersecurity company that builds the foundation for a safe, productive digital future. They provide enterprise password management and Unified Access Management to over 180,000 businesses.