Senior Product Marketing Manager, Agentic Identity Security (Apono)

The role

You will shape the narrative, positioning, and market-entry strategy for Apono as part of 1Password. You will build understanding of customers, personas, and use cases regarding AI agents interacting with enterprise infrastructure.

What you will do

• Define the narrative and market-entry strategy for Apono
• Evaluate and evolve existing positioning and messaging
• Build understanding of customers, personas, use cases, and market dynamics
• Own messaging, product marketing strategy, launch planning, and sales enablement
• Partner with senior product, engineering, marketing, sales, and go-to-market leaders
• Bring ideas from strategy through execution using customer and market feedback
• Help shape the capabilities and resources the product marketing function needs

Required qualifications

• Experience in cybersecurity, deep technology, or business-to-business (B2B) software
• Understanding of technical buyers and complex markets
• Strength in product marketing such as product launches, market-entry strategy, positioning, messaging, or narrative development
• Ability to turn ambiguous opportunities into clear priorities, plans, and outcomes
• Ability to communicate with clarity and confidence with executive, product, engineering, sales, and marketing audiences
• Ability to use AI tools and agents thoughtfully to improve research, planning, messaging, and workflow scale

Nice to have

• Experience shaping an emerging category
• Experience working in a high-growth or changing organization

Benefits

• Health benefits
• Dental
• 401k
• Generous paid time off
• Equity grant
• Incentive programs
• Maternity and parental leave top-up programs
• Retirement matching program
• Free 1Password account
• Paid volunteer days
• Peer-to-peer recognition through Bonusly
• Remote-first work environment

Before you apply

• Candidates are welcome to use AI tools during the application process
• You must join live interviews without using AI tools
• Successful applicants will be required to complete a background check

About the company

1Password is a cybersecurity company that has surpassed $500M in ARR. Apono is now part of 1Password, shaping identity security for humans, machines, and AI agents.