Senior Staff Performance Marketing Manager

The role

You will lead multi-channel paid B2B strategy to support sales-led growth. This role involves managing paid channels to reach enterprise and mid-market audiences to drive pipeline and revenue.

What you will do

• Own the B2B performance marketing and demand generation strategy.
• Develop annual and quarterly roadmaps.
• Manage paid channels and platforms from strategy to optimization.
• Evaluate ROI, marginal returns, and channel performance.
• Monitor leads, MQLs, conversion rates, CPL, pipeline, and revenue influence.
• Design, execute, and analyze experiments across audiences and channels.
• Partner with Global Campaigns, Analytics, Marketing Operations, and external vendors.

Required qualifications

• 8+ years of experience in performance marketing, demand generation, or growth marketing.
• Hands-on experience managing paid channels such as affiliates, paid social, display, native, programmatic, direct buys, or emerging channels.
• Experience supporting a sales-led growth motion and connecting marketing activity to MQLs, SQLs, pipeline, and revenue.
• A track record of driving measurable pipeline and revenue impact through paid B2B programs.
• Strong analytical skills.
• Experience partnering with campaign, analytics, marketing operations, or other cross-functional teams.
• Experience marketing complex technical products to audiences such as developers or IT professionals.

Nice to have

• Experience in cybersecurity
• Familiarity with artificial intelligence (AI) tools
• Familiarity with automated workflows

Benefits

• Health benefits
• Dental
• 401k (USA) or RRSP (Canada)
• Generous paid time off
• Equity grant
• Incentive programs
• Maternity and parental leave top-up programs
• RSU program for most employees
• Retirement matching program
• Free 1Password account
• Paid volunteer days
• Peer-to-peer recognition through Bonusly

Before you apply

• Candidates must join live interviews without using AI tools.
• Successful applicants will be required to complete a background check.

About the company

1Password is a cybersecurity company that builds foundations for a safe, productive digital future. They provide enterprise password management and Unified Access Management to over 180,000 businesses.