Performance Marketing Manager

The role

You will manage paid marketing programs across the funnel to grow Product-Led Growth and Self-Serve business. You will use performance data and AI-enabled workflows to optimize campaigns and drive results for B2B and B2C audiences.

What you will do

• Contribute to the PLG and Self-Serve performance marketing strategy across B2B and B2C audiences.
• Manage assigned paid channels and programs from awareness through conversion.
• Launch and optimize campaigns and evaluate channel performance.
• Build productive vendor relationships and manage account partnerships.
• Monitor leading indicators and outcomes including signups, revenue, and retention.
• Design, run, and document experiments across channels, audiences, and creative.
• Use AI agents and automated workflows to improve execution and reporting.
• Collaborate with Growth, Product Marketing, Analytics, and other partners.

Required qualifications

• 5+ years of experience in performance marketing, growth marketing, or user acquisition.
• Hands-on experience managing paid marketing channels such as paid social, affiliates, display, programmatic, app-focused, influencer, or other emerging channels.
• Ability to use advertising platform data and marketing analytics to evaluate performance.
• Experience connecting marketing activity to outcomes such as signups, trial starts, activation, paid conversion, customer acquisition cost (CAC), retention, or revenue.
• Strong cross-functional communication skills.
• Experience supporting B2C or prosumer audiences, SaaS products, or self-serve customer journeys.
• Familiarity with lifetime value (LTV) and CAC analysis.
• Experience using AI-enabled tools or automated workflows.

Nice to have

• ideally supporting PLG or Self-Serve business models

Benefits

• Health benefits
• Dental
• 401k (USA) or RRSP (Canada)
• Generous paid time off
• Equity grant
• Incentive programs
• Maternity and parental leave top-up programs
• RSU program for most employees
• Retirement matching program
• Free 1Password account
• Paid volunteer days
• Peer-to-peer recognition through Bonusly

Before you apply

• Candidates must join live interviews without using AI tools.
• Successful applicants will be required to complete a background check including employment verification, reference checks, education confirmation, criminal background, social media, or credit history.

About the company

1Password is a cybersecurity company that builds foundations for a safe, productive digital future. They provide enterprise password management and Unified Access Management to over 180,000 businesses.