Account-Based Marketing Manager

The role

The Account-Based Marketing Manager will develop and deliver ABM approaches for Strategic and Tier 1 accounts. This role involves partnering with Sales to prioritize accounts, managing multichannel campaigns, and creating tailored messaging and content.

What you will do

• Develop and deliver ABM approach for Strategic and Tier 1 accounts
• Partner with Sales to prioritize accounts and agree commercial objectives
• Research account priorities, workflows, existing relationships and buying groups
• Adapt activity to account needs from building awareness to supporting evaluations
• Establish practical ABM processes, templates and playbooks
• Develop and launch coordinated, multichannel campaigns
• Create campaign briefs covering objectives, audiences, messaging, and budget
• Work with channel owners to shape activation plans and optimize performance
• Establish regular planning and feedback sessions with account teams and SDRs
• Monitor account engagement, buying-group coverage, and pipeline progression

Required qualifications

• 7+ years of relevant B2B marketing experience, or equivalent evidence of delivering comparable programmes
• Direct experience owning and delivering ABM programmes, including personalised one-to-one or one-to-few activity
• Experience working closely with enterprise Sales teams on account selection, account plans and coordinated campaigns
• Experience delivering multichannel campaigns through cross-functional teams
• Strong research and writing skills
• Strong project management skills and the ability to coordinate people you do not directly manage
• Confidence using CRM and marketing performance data to assess results and improve activity
• A hands-on approach, sound prioritisation and comfort building processes in an evolving team

Nice to have

• Experience in financial information, financial services, fintech or enterprise SaaS
• Familiarity with Salesforce and Hubspot

Benefits

• Competitive Salary: $105,000 - $145,000
• Equity options
• 401(k) (9fin pay 3%, employee contributions are uncapped)
• Private Health Insurance, with Dental and Vision
• Paid sick leave
• Disability Insurance (New York)
• Commuter Benefit
• 25 vacation days per year
• Local public holidays (with the ability to exchange them for alternative days)
• Work abroad for up to 3 months a year
• 1 month paid sabbatical after 5 years of service
• Enhanced parental leave & flexible working arrangements available

About the company

9fin is the AI platform powering global debt markets. It replaces broken infrastructure with a single platform that centralises proprietary credit data, deep analysis, and high-value workflows.