Content Lead, Social

The role

The Social Content Lead will build organic social channels from the ground up, starting with YouTube and LinkedIn. This hands-on senior role involves defining channel strategy, creating repeatable content formats, and managing creator programs.

What you will do

• Refine social channel purpose and audience
• Design repeatable content formats and channel architecture
• Own the integrated content calendar
• Coordinate with campaign and community management
• Concept and script content in detail
• Brief and manage production partners through all stages
• Source, brief, negotiate with, and manage creators
• Own the creator content pipeline end to end
• Define channel performance metrics and maintain dashboards
• Run tests on formats, content pillars, and cadence

Required qualifications

• 6-8 years in social content, organic channel growth, or content production
• Experience building rather than maintaining
• Experience writing own concepts and scripts
• Experience directing production partners
• Experience sourcing and managing creators including rates, contracting, and usage rights
• Strong editorial and writing judgment
• Proficient in Sprout Social or a comparable platform
• Comfortable with native analytics
• Comfortable moving between quantitative performance data and qualitative audience signal

Nice to have

• media, publishing, subscription, or creator-economy category experience
• exposure to paid social

Benefits

• Scribd Flex (flexible work model)
• Comprehensive health, dental, and vision coverage
• Mental health support and disability coverage
• Generous paid time off including vacation, sick time, holidays, winter break, volunteer time, and sabbaticals
• Paid parental leave and family support benefits
• Retirement matching and employee equity
• Learning and development programs and professional growth opportunities
• Wellness and home office stipends
• Complimentary access to the Scribd, Inc. suite of products
• Enterprise access to leading AI tools

Before you apply

• Employees must have their primary residence in or near one of the listed cities in the United States, Canada, or Mexico

About the company

Scribd, Inc. is on a mission to advance human understanding through products including Scribd, Slideshare, Everand, and Fable.