Senior Paid Social Manager

The role

The Senior Paid Social Manager will drive user acquisition for Everand and Fable products. You will own and optimize paid social advertising budgets across Meta, TikTok, Reddit, and other social platforms.

What you will do

• Own and optimize paid social advertising budgets across Meta, TikTok, Reddit, and other social platforms
• Develop and execute paid social strategies aligned with growth objectives and brand guidelines
• Build and maintain sophisticated audience targeting frameworks
• Design and execute structured testing plans across bidding models, creative formats, and audience strategies
• Collaborate with Creative to develop high-performing ad content
• Leverage AI tools to accelerate experimentation and creative iteration
• Lead learning reviews and document test results
• Partner with Product and Engineering to identify landing page friction points and own a CRO testing roadmap
• Analyze funnel performance from ad click through to subscription activation
• Partner with data science to develop attribution models, incrementality tests, and LTV signaling pipelines

Required qualifications

• 6+ years of experience managing paid social campaigns
• At least 3 years focused on subscription or D2C products
• Proven track record of scaling social advertising spend efficiently while maintaining or improving LTV:CAC
• Deep expertise in Meta Ads Manager, TikTok Ads, and Reddit Ads platforms
• Strong understanding of conversion optimization, audience targeting, and creative testing methodologies
• Experience with attribution models and incrementality testing
• In-depth understanding of automated bid strategies with experience optimizing toward CPA or ROAS goals
• Comfortable using AI tools in your day-to-day workflow
• Excellent analytical skills with proficiency in data visualization tools

Nice to have

• Experience marketing subscription products or digital content services
• Google Tag Manager experience
• Familiarity with mobile app marketing and app store optimization
• Familiarity and eagerness to work with AI tools

Benefits

• Scribd Flex (flexible work model)
• Comprehensive health, dental, and vision coverage
• Mental health support and disability coverage
• Generous paid time off, including vacation, sick time, holidays, winter break, volunteer time, and sabbaticals
• Paid parental leave and family support benefits
• Retirement matching and employee equity
• Learning and development programs and professional growth opportunities
• Wellness and home office stipends
• Complimentary access to the Scribd, Inc. suite of products
• Enterprise access to leading AI tools

Before you apply

• Must be currently based in a location where Scribd, Inc. can employ you
• Primary residence must be in or near specific cities in the United States, Canada, or Mexico

About the company

Scribd, Inc. is on a mission to advance human understanding through products including Scribd, Slideshare, Everand, and Fable.