Lead Product Manager, User Acquisition (scribd.com)

The role

You will own the acquisition roadmap and engineering investment for the Growth product team. You will define target audiences, build acquisition capabilities into the product, and collaborate with marketing teams to drive durable growth.

What you will do

• Own the acquisition roadmap and engineering investment
• Develop a cross-channel view of acquisition investment payoff
• Build acquisition into the product through referrals and sharing
• Build and maintain product capabilities for channel effectiveness
• Identify and test new ways to reach users
• Work with Performance Marketing, SEO, Partnerships, and Brand
• Set the measurement bar for acquisition
• Collaborate cross-functionally with Engineering, Design, Analytics, Data Science, Product, Marketing and Brand

Required qualifications

• Minimum of 7 years of experience in product management or growth
• At least 2 years focused on user acquisition
• Hybrid background of product management and growth marketing
• Working fluency across acquisition channels including paid search and social, SEO, partnerships, and product-driven acquisition
• Track record of building acquisition mechanics into a product
• Strong proficiency in data analytics, experimentation, attribution, and funnel optimization
• Ability to influence without direct authority

Nice to have

• Experience in a consumer subscription business
• Experience optimizing for AI search and answer engines
• SEO at significant scale
• B2C/B2B2C distribution models

Benefits

• Scribd Flex (flexible work model)
• Comprehensive health, dental, and vision coverage
• Mental health support and disability coverage
• Generous paid time off including vacation, sick time, holidays, winter break, volunteer time, and sabbaticals
• Paid parental leave and family support benefits
• Retirement matching and employee equity
• Learning and development programs and professional growth opportunities
• Wellness and home office stipends
• Complimentary access to the Scribd, Inc. suite of products
• Enterprise access to leading AI tools

Before you apply

• Must be currently based in or near one of the listed cities in the United States, Canada, or Mexico

About the company

Scribd, Inc. is on a mission to advance human understanding through products including Scribd, Slideshare, Everand, and Fable.