Founding Marketing Lead

The role

You will be the first marketing hire to own the narrative, collateral, and pipeline generation. You will build channels and manage events to reach owners and operators in the construction industry.

What you will do

• Own positioning, messaging, and the story for construction industry decision makers.
• Build a mix of events, campaigns, content, and channel experiments to generate pipeline.
• Run conferences and industry events end to end.
• Host gatherings in New York for owners and capital program leaders.
• Build a content and collateral library including case studies, customer stories, and decks.
• Run LinkedIn and organic channels as a credibility engine.
• Build co-marketing with customer platforms for joint content and referred pipeline.

Required qualifications

• 4 to 7 years in B2B marketing or growth.
• Experience at an early stage company doing the work yourself.
• Experience generating pipeline into enterprise or institutional buyers on long, multi stakeholder cycles.
• Experience owning conferences and events from logistics through follow up.
• Based in NYC and comfortable with regular travel.
• Experience marketing a technically deep product to a non technical, traditional buyer.
• Ability to write collateral yourself.
• Ability to work as the only marketer without a team or people management.
• Experienced with utilizing AI systems to support work.

Nice to have

• construction tech, proptech, AEC, facilities, or a parallel vertical AI or enterprise systems background

About the company

Gryps is a NYC-based, VC-backed startup that uses a Robotic Process Automation and AI platform to transform how capital projects are managed in the construction industry.