Coverbase

Senior Demand Generation Manager

Remote. Posted a month ago

The role

The Senior Demand Generation Manager will build and execute integrated demand programs to create, capture, and convert demand among enterprise buyers. You will work with the VP of Marketing to identify growth opportunities and build the company's marketing engine.

What you will do

  • Build and execute integrated demand programs across ABM, field and events, paid, content, digital and sales-assisted channels.
  • Own and evolve the ABM motion by partnering with Sales on target accounts and campaign strategy.
  • Manage the paid media agency and evaluate performance.
  • Build field programs including executive dinners, roundtables, and conferences.
  • Partner with AEs and SDRs to turn marketing programs into qualified conversations and pipeline.
  • Own campaign execution and reporting in HubSpot.
  • Identify and test new ways to reach enterprise buyers.
  • Support programs using LinkedIn to promote events, content and campaigns.

Required qualifications

  • 6+ years of experience in demand generation, growth marketing or a related B2B SaaS marketing role.
  • Demonstrated experience building programs that contribute to qualified pipeline.
  • Experience marketing to enterprise buyers and navigating longer, multi-stakeholder sales cycles.
  • Strong experience with ABM, field/events and integrated demand programs.
  • Hands-on HubSpot experience across campaigns, lists, workflows and reporting.
  • Strong analytical instincts.
  • Strong partnership instincts with Sales.
  • Self-starter with a builder's mentality, comfortable with ambiguity.
  • Excellent communicator.

Nice to have

  • Experience marketing to security, risk, procurement or other enterprise technology buyers.
  • Experience in an early-stage or high-growth B2B SaaS company.
  • Experience reaching regulated industries or complex enterprise buying organizations.

Benefits

  • Competitive compensation range of $150,000 - $170,000.
  • Meaningful equity.
  • Health insurance (100% employee / 80% dependents).
  • 21 days PTO.
  • In-person gatherings within the U.S. (travel covered) every 3-5 months.
  • 401(k) with 4% matching.

About the company

Coverbase uses modern AI techniques to streamline business-to-business assessment and reduce human toil. They serve customers across Fortune 500 companies in insurance, higher education, and finance.