Senior Regional Marketing Manager (APAC)

The role

You will own the APAC marketing plan from planning through execution and reporting. You will run in-person events, lead ABM programs, and manage partner marketing to drive pipeline.

What you will do

• Own the APAC marketing plan end to end
• Run in-person events including roundtables, meetups, executive dinners, and conferences
• Lead ABM programs for high-priority APAC accounts
• Plan and execute field marketing including roadshows and customer programs
• Build and run partner marketing with strategic alliances, resellers, and channel partners
• Partner with global marketing teams to localize campaign content and messaging
• Recommend and manage the APAC budget
• Measure regional performance across attendance, engagement, and pipeline
• Keep projects organized across multiple markets and time zones

Required qualifications

• Must be located in Singapore
• 10+ years of regional or field marketing experience
• Experience launching or growing a company's marketing presence in APAC from a small base
• Hands-on experience executing regional programs
• Experience running account-based marketing programs
• Experience building co-marketing programs with alliances, resellers, or channel partners
• Experience managing a regional budget and working with agencies, event vendors, and sponsorships
• Experience partnering closely with sales leadership
• Strong project management skills
• Clear written and verbal communication skills
• Comfort managing many programs at once
• Ability to travel 20% within the region

Nice to have

• Experience marketing to developers, platform engineering teams, DevOps teams, or technical buyers
• Experience with enterprise SaaS, cloud infrastructure, open-source, or developer tools
• Familiarity with marketing automation, CRM, or ABM platforms such as HubSpot, Salesforce, 6sense or HockeyStack
• Existing relationships with APAC cloud, SI, and channel partners, or with regional developer communities and event organizers
• Experience measuring field marketing performance across attendance, engagement, influenced pipeline, and sourced pipeline
• Experience supporting a company with an open source offering
• Fluency in one or more APAC languages in addition to English

About the company

Coder is a platform for AI development Infrastructure that enables enterprises to securely run human and AI-driven development workflows. It provides self-hosted, agent-ready workspaces that unify developer productivity and platform governance.