Field Marketing Manager (NYC)

The role

You will execute field and ABM programs to build awareness, support sales, and create pipeline across the North American market. You will coordinate events, activate campaigns, and work with sales, partners, and the marketing team.

What you will do

• Execute regional field marketing plans aligned to global strategy and North America priorities.
• Run virtual and in-person events including roundtables, developer meetups, and enterprise field programs.
• Support lead generation and pipeline goals through strategic programs and follow-through.
• Partner with global marketing teams to localize campaign content and messaging.
• Execute co-branded campaigns and joint event opportunities with strategic alliances, resellers, and channel partners.
• Partner with sales on ABM plays for high-priority accounts.
• Coordinate account-specific assets, communications, and campaign touchpoints.
• Support pre-event ABM motions including target account coordination and follow-up planning.
• Keep projects organized and timelines moving across regional campaigns and events.

Required qualifications

• Must be located in the New York City metro area
• 4–7 years of field marketing experience
• Hands-on experience executing regional field marketing programs, including events, partner campaigns, and sales-aligned marketing motions
• Experience supporting or executing account-based marketing programs
• Strong project management skills
• Experience partnering closely with sales teams
• Clear written and verbal communication skills
• Comfort managing multiple programs at once
• Familiarity with project management tools such as Asana or similar systems

Nice to have

• Experience marketing to developers, platform engineering teams, DevOps teams, or technical buyers
• Experience with enterprise SaaS, cloud infrastructure, open-source, or developer tools
• Familiarity with marketing automation, CRM, or ABM platforms such as HubSpot, Salesforce, 6sense or HockeyStack
• Experience supporting partner or channel marketing programs
• Experience measuring field marketing performance across attendance, engagement, influenced pipeline, and sourced pipeline
• Experience supporting a company with an open source offering

Before you apply

• Using AI assistance during conversational interviews is not permitted
• Using AI tooling for take-home assessments is permitted if flagged

About the company

Coder is the leading platform for AI development Infrastructure, enabling enterprises to securely run human and AI-driven development workflows in consistent, governed environments.