Head of Growth Marketing, PLG

The role

The Head of Growth Marketing, PLG will own the self-serve growth motion. You will manage paid channels and lead a team of media planners and creatives to scale developer discovery, activation, and conversion.

What you will do

• Own the full self-serve / PLG growth motion from acquisition strategy to funnel optimization.
• Manage all paid acquisition channels including search, display, social, and sponsorships.
• Build and optimize direct-to-developer and direct-to-consumer acquisition programs.
• Lead and develop a team of media planners and creatives.
• Define metrics such as CAC, LTV, ROAS, and activation rates to make investment decisions.
• Partner with Product and Engineering on growth experiments and onboarding improvements.
• Identify and test new acquisition channels.
• Translate channel performance into clear business outcomes for senior leadership.

Required qualifications

• 8+ years in growth marketing or paid acquisition leadership.
• Ownership of a company-level self-serve or PLG growth number.
• Deep experience running direct-to-consumer and/or direct-to-developer acquisition programs at scale.
• Proven track record managing all paid channels including search, display, social, and sponsorships.
• Experience leading a team of media planners and creatives.
• Strong analytical mindset.
• Ability to balance volume and efficiency simultaneously.
• Experience in a high-growth startup or scale-up.

Nice to have

• Experience marketing technical products to developers or engineering teams.
• Familiarity with developer tools, AI infrastructure, or the modern software development lifecycle.
• Experience taking a product from strong organic pull to a mature multi-channel acquisition engine.

About the company

CodeRabbit is the governance and control layer for agentic software development. The platform provides independent validation for engineering teams to help them trust the code they ship.