VP Growth Marketing

The role

The VP Growth Marketing will build the growth engine for CodeRabbit. You will own how the company finds, converts, and expands its audience across PLG and enterprise motions.

What you will do

• Set the growth strategy across PLG and enterprise motions.
• Build a measurable full-funnel engine for acquisition, activation, trial conversion, pipeline creation, expansion, and retention influence.
• Lead demand generation across paid, organic, lifecycle, partner, community, and developer channels.
• Improve the path from first product interaction to durable team adoption.
• Partner with Product and Engineering on growth experiments, onboarding, pricing and packaging signals, and conversion opportunities.
• Partner with Sales and Customer Success on account-based programs, pipeline quality, expansion plays, and market feedback.
• Build attribution and reporting to guide investment decisions.
• Hire and develop a high-performing growth team across performance marketing, lifecycle, operations, and analytics.
• Protect the quality of the brand while moving quickly.

Required qualifications

• 10+ years in growth or demand-generation leadership, including experience owning a company-level growth number.
• A track record scaling B2B SaaS, ideally with both self-serve/PLG and sales-assisted motions.
• Deep fluency in lifecycle marketing, paid acquisition, conversion-rate optimization, attribution, and growth analytics.
• Experience marketing technical products to developers, engineering leaders, or security/IT buyers.
• Strong judgment about channel quality.
• Experience building teams and operating systems.
• Comfort working closely with product, data, sales, customer success, and executive leadership.
• Clear writing and a bias for concrete claims over generic AI marketing language.

Nice to have

• Experience in developer tools, AI infrastructure, code quality, security, or the modern SDLC.
• Experience taking a company from strong product pull to a more mature multi-channel revenue engine.
• Familiarity with enterprise buying cycles and technical evaluation motions.

About the company

CodeRabbit is the governance and control layer for agentic software development, helping engineering teams trust the code they ship. The company serves nearly 20,000 customers and supports approximately 300,000 open-source repositories.