Growth Manager (Mid/Senior)

The role

The Growth Manager will execute end-to-end user acquisition strategies and claim 360 ownership of an app's marketing. This role involves managing creative pipelines, optimizing campaigns across various networks, and collaborating with product teams to shape monetization strategies.

What you will do

• Claim 360 ownership of an app's marketing and execute end-to-end user acquisition strategies.
• Develop and test creatives by proposing hypotheses and monitoring implementation.
• Manage and optimize user acquisition campaigns across Meta, TikTok, Google and other networks.
• Build relationships with external partners and agencies.
• Manage collaborations with ad networks such as Meta London, TikTok Dubai, Apple London, and Google Dublin teams.
• Build and monitor BI dashboards for insights.
• Ensure campaigns achieve target KPIs while scaling.
• Collaborate with the product team to understand user motivations and shape monetization strategies.
• Apply out-of-the-box growth-hacking techniques.

Required qualifications

• Minimum of 2 years of experience in performance marketing or a related field.
• Passion for mobile marketing, data, and creative production.
• Hard-working and result-driven.
• Ready to own every aspect of the project.
• Open to constructive criticism and feedback.
• Excellent communication skills.
• Excellent command of English.

Benefits

• Competitive Compensation Package.
• Meal Compensation.
• Unlimited private health insurance and HPV vaccine coverage.
• Pet Adoption Support covering primary healthcare, vaccinations, and microchip costs for the first year.
• Macbook, iPhone 15 Pro, magic mouse, magic keyboard, adjustable desk with 4K screen, and other gadgets.
• Gym membership support.
• Training budget.
• Unlimited Udemy subscription.
• Flexible Schedule & Unlimited Vacations.
• English Course Support.
• Free psychological counseling, dietitian, personal trainer, parenting consultant, physiotherapist, child & adolescent therapist, and face-to-face counseling in Istanbul.
• Office in Istanbul near Levent Metro Station with an internal coffee shop and healthy snacks.

Before you apply

• Talent & Culture Interview.
• Case Study task.
• Technical Interview.
• Reference Check.

About the company

Codeway builds category-leading consumer AI apps on mobile and web at a global scale. The company is completely bootstrapped and profitable since year two.