Associate Growth Manager (Web)

The role

The Associate Growth Manager will own end-to-end marketing and user acquisition strategies for a web product. This role involves managing creative pipelines, optimizing campaigns across various networks, and building external partnerships.

What you will do

• Own end-to-end marketing and execute user acquisition strategies for a web product.
• Develop and test creatives by generating ideas and monitoring implementation.
• Manage and optimize marketing campaigns across Google, Meta, TikTok, and other networks.
• Build relationships with external partners, agencies, and ad network teams.
• Build and monitor BI dashboards for insights.
• Collaborate with the product team to shape monetization strategies.
• Drive growth initiatives using creative growth-hacking approaches.

Required qualifications

• 1+ years of performance marketing experience.
• Hands-on experience in campaign management across Google Ads (Search, Display, YouTube), Meta, TikTok, LinkedIn, and RTB.
• Good communication and presentation skills.
• Strong analytical and problem-solving skills.
• Strong command of written and verbal English.

Nice to have

• Experience with Google measurement tools (GA4, etc.)
• Experience with mobile measurement partners (Adjust and/or Appsflyer)
• Knowledge of user attribution and conversion tracking across multiple channels
• Understanding of big data environments (preferably BigQuery)
• Experience with Google Tag Manager

Benefits

• Competitive Compensation Package
• Meal Compensation
• Unlimited private health insurance and HPV vaccine coverage
• Pet Adoption Support
• Macbook, iPhone 15 Pro, magic mouse, magic keyboard, adjustable desk with 4K screen
• Sport Activities Support
• Training budget
• Flexible Schedule & Unlimited Vacations
• English Course Support
• Free psychological counseling, dietitian, personal trainer, parenting consultant, physiotherapist, child & adolescent therapist, and face-to-face counseling in Istanbul
• Office in Istanbul with an internal coffee shop and free breakfast
• No Dress Code

Before you apply

• Case Study may be sent
• Talent & Culture Interview
• Technical Interview
• Reference Check

About the company

Codeway builds category-leading consumer AI apps on mobile and web at global scale. The company is completely bootstrapped and profitable since year two.