Lifecycle Marketing Lead

The role

This person will own the self-serve experience including onboarding, activation, upgrades, and win-back across email and the product. The goal is to get more new users to a first useful result with Devin and onto a paid plan.

What you will do

• Own the funnel numbers including activation, free to paid, upgrades, and churn.
• Build lifecycle campaigns in Customer.io and in-product messages.
• Run experiments with clear revenue impact.
• Partner with product and engineering on moments that drive activation and upgrade.
• Map the self-serve funnel and identify drop-off points.
• Audit and rebuild onboarding and upgrade flows.
• Establish a voice for lifecycle messaging.

Required qualifications

• Work that changed what users do such as an onboarding flow, upgrade path, pricing page, or email program.
• Product sense to identify where a new user gets stuck and what should change.
• Data fluency to find drop-off, size opportunity, and measure lift.
• Clear writing for a technical reader.
• Ownership of a number and accountability for conversion.

Nice to have

• Lifecycle marketing background
• Product manager background
• Growth engineer background
• Founder background

About the company

Cognition is an applied AI lab building end-to-end software agents and the makers of Devin, the first AI software engineer.