Paid Search & SEM

San Francisco. Posted 4 days ago

The role

You will own paid search for Devin's self-serve funnel end to end. This includes Google and Bing, Performance Max, retargeting, and associated landing pages and tracking.

What you will do

Build accounts with keyword strategy, bidding, account structure and audiences
Set up tracking for conversion and offline conversions
Test landing pages with the web team
Report weekly cost per signup, payback and incrementality
Work with SEO, lifecycle and the web team to connect the funnel

Required qualifications

Run search at a software or consumer company
Comfortable in ad platforms, GA4 and BigQuery

Nice to have

Paid search depth
Analytical fluency
Hands-on preference
Conversion thinking
Appetite for demand that's already there

About the company

Cognition is an applied AI lab building end-to-end software agents and the makers of Devin, the first AI software engineer.