Cognition

Head of EMEA Marketing

London, Remote. Posted 2 months ago

The role

You will own the end-to-end marketing motion for EMEA to build brand presence and generate pipeline. You will work with HQ marketing and the EMEA Country Head to localize global programs and create new initiatives for developers, technical buyers, and enterprise decision-makers.

What you will do

  • Own EMEA marketing end-to-end including brand presence, demand generation, partner marketing, events, and customer case studies.
  • Adapt global programs and build local ones where gaps exist.
  • Partner with EMEA sales and account teams to align marketing activity to pipeline priorities and key target accounts.
  • Own vertical ABM strategy and run targeted campaigns.
  • Localize core positioning and messaging for the EMEA market.
  • Lead EMEA events strategy including owned events and third-party sponsorships.
  • Build and own the EMEA partner marketing motion with resellers, SIs, and platform partners.
  • Develop joint GTM programs with key partners.
  • Track and report on pipeline contribution and marketing performance for the region.

Required qualifications

  • 5–10 years in enterprise B2B GTM.
  • Meaningful experience in EMEA marketing roles.
  • Fluent in English.
  • Experienced across a mix of demand generation, field marketing, partner marketing, and events.
  • Experienced building and executing partner marketing programs with resellers, SIs, GSIs, and platform alliances.
  • Strong operator comfortable building in an environment where not everything is defined.
  • Able to translate complex technical products into messaging that resonates with EMEA enterprise buyers and technical audiences.
  • Collaborative and low-ego.

Nice to have

  • Experience in developer tools, AI/ML, or engineering productivity platforms
  • Background at a company with a services-plus-product model (forward-deployed engineers, professional services, or solutions engineering)
  • Existing relationships with key EMEA SIs and resellers

About the company

Cognition is an applied AI lab building end-to-end software agents and the makers of Devin, the first AI software engineer.