Cognition

Japan Partner Marketing

Tokyo. Posted a month ago

The role

You will drive collaboration with cloud providers, SIers, and technology partners to expand reach and accelerate adoption of Devin and Windsurf. You will develop joint value propositions and deliver co-marketing programs to create pipeline and grow partner-sourced revenue.

What you will do

  • Build and lead joint-marketing programs with key partners
  • Develop joint messaging and solution stories for enterprise engineering organizations
  • Plan and execute co-marketing initiatives including launches, webinars, solution briefs, digital campaigns, events, and workshops
  • Work with strategic partners to build integrated motions
  • Manage partner presence at strategic industry events
  • Manage and drive partner enablement including messaging guides, training resources, product content, and marketing kits
  • Collaborate with Sales and Partnerships to ensure partner activities translate into pipeline and co-selling momentum
  • Track and report performance of partner programs

Required qualifications

  • 5 years+ of experience in partner marketing, alliances marketing, or product marketing for a technical or enterprise software company in Japan
  • Ability to work cross-functionally and influence Sales, Partnerships, and Product teams
  • Strong written and verbal communication skills
  • Proven ability to run integrated marketing programs and measure their impact
  • Comfortable working in a fast-paced, iterative environment with high expectations for quality
  • Analytical mindset
  • Business level of English
  • Native Japanese

Nice to have

  • Experience working with cloud partners (AWS, Azure, GCP) or enterprise technology ecosystems
  • Previously built partner programs at a high-growth startup
  • Enjoy crafting narratives and packaging complex value propositions
  • Comfortable engaging directly with partner executives and technical leaders
  • Thrive in environments where you're simultaneously strategic and hands-on
  • Ambitious, customer-obsessed, and excited to scale Cognition’s partner ecosystem

About the company

Cognition is an applied AI lab building end-to-end software agents, including Devin, the first AI software engineer.