Cognition

SEO & AEO

San Francisco. Posted a month ago

The role

You will build and execute an organic demand engine by owning SEO and AEO strategy. You will create search-optimized experiences and technical SEO roadmaps to drive enterprise pipeline.

What you will do

  • Build and execute Cognition's SEO and AEO strategy across Devin, Windsurf, and web presence
  • Build a scalable organic content engine focused on high-intent searches
  • Map search intent across the enterprise buying journey
  • Build search-optimized landing pages, solution pages, and other web experiences
  • Develop SEO-driven blogs and editorial content
  • Own the technical SEO roadmap including site architecture and crawlability
  • Execute an off-page SEO and authority-building strategy
  • Own the emerging AEO and AI-search strategy across answer engines
  • Measure organic performance against qualified traffic and pipeline
  • Establish processes, tooling, and workflows to scale organic production

Required qualifications

  • Strong SEO operator who has built or significantly scaled organic growth at a B2B technology company
  • Comfortable with both strategy and execution
  • Deeply hands-on with technical SEO and modern web architecture
  • Strong content strategist
  • Experienced with both on-page and off-page SEO
  • Commercially minded
  • Excited about the evolution of search and AI discovery
  • Systems thinker
  • Comfortable operating with significant autonomy and ambiguity
  • Excellent collaborator
  • AI-native

Nice to have

  • Experience with enterprise B2B software, developer tools, AI, infrastructure, or cybersecurity
  • Experience building SEO programs for complex technical products
  • Experience building content engines around high-intent commercial searches
  • Experience with AEO, LLM optimization, or AI search visibility
  • Experience building off-page SEO, digital PR, link acquisition, or authority-building programs
  • Experience building programmatic or data-driven SEO systems
  • Experience connecting organic acquisition to account-level engagement and pipeline
  • Experience creating interactive tools, demos, templates, or other non-traditional content formats
  • Strong technical fluency and comfort working with APIs, data, and modern web infrastructure

About the company

Cognition is an applied AI lab building end-to-end software agents. They are the makers of Devin, the first AI software engineer.