Cognition

ABM/Enterprise Demand

San Francisco. Posted a month ago

The role

You will build the demand engine for enterprise growth by creating campaign strategies for priority verticals and strategic accounts. You will own the end-to-end process from identifying market opportunities to executing integrated campaigns that generate qualified pipeline.

What you will do

  • Identify and prioritize verticals, strategic accounts, and market opportunities.
  • Build repeatable demand programs for priority verticals.
  • Own bespoke 1:1 programs for major strategic accounts.
  • Develop integrated campaign plans across paid, web, content, field, and direct outreach.
  • Turn customer outcomes into campaign ideas and vertical narratives.
  • Orchestrate cross-functional teams including Sales, Product Marketing, and RevOps.
  • Build a high-velocity testing program for audiences, messages, and channels.
  • Develop repeatable GTM playbooks from successful campaigns.
  • Measure success based on qualified enterprise pipeline and revenue impact.
  • Use AI for market research, account research, and campaign execution.

Required qualifications

  • 7+ years of experience in enterprise B2B demand generation, ABM, integrated campaigns, growth marketing, or GTM.
  • A track record of building campaigns that generated meaningful enterprise pipeline.
  • Experience developing and executing vertical-specific GTM programs.
  • Experience building 1:1 programs for major strategic accounts, as well as 1:few and 1:many motions.
  • Deep understanding of complex B2B buying committees and enterprise sales cycles.
  • Strong campaign instincts.
  • Strong analytical ability and comfort measuring performance at the account, vertical, and pipeline level.
  • Comfortable owning both strategy and execution.
  • Experience partnering closely with Sales, Product Marketing, RevOps, Paid, Field Marketing, and Web teams.
  • Strong understanding of how customer outcomes and proof can be turned into new demand.
  • A strong operator who has built things from zero and scaled what worked.
  • Able to translate complex technical products into enterprise business outcomes.

Nice to have

  • Excited about AI and interested in using it to fundamentally change enterprise demand generation.

About the company

Cognition is an applied AI lab building end-to-end software agents and the makers of Devin, the first AI software engineer.