Head of LATAM Marketing

The role

You will own the end-to-end marketing motion for LATAM to build brand presence and generate pipeline. You will localize global programs and create new initiatives for developers, technical buyers, and enterprise decision-makers.

What you will do

• Own marketing for key LATM regions including brand presence, demand generation, partner marketing, events, and customer case studies
• Partner with LATM sales and account teams to align marketing activity to pipeline priorities
• Own vertical ABM strategy and run targeted campaigns
• Localize core positioning and messaging for the market
• Lead LATM events strategy including owned events and third-party sponsorships
• Build and own the partner marketing motion with resellers, SIs, and platform partners
• Develop joint GTM programs with key partners
• Track and report on pipeline contribution and marketing performance for the region

Required qualifications

• 5–10 years in enterprise B2B GTM
• Meaningful experience in LATAM marketing roles
• Fluent in Portuguese, Spanish and English
• Experienced across a mix of demand generation, field marketing, partner marketing, and events
• Experienced building and executing partner marketing programs with resellers, SIs, GSIs, and platform alliances
• Able to translate complex technical products into messaging that resonates with enterprise buyers and technical audiences
• Collaborative and low-ego

Nice to have

• Experience in developer tools, AI/ML, or engineering productivity platforms
• Background at a company with a services-plus-product model
• Existing relationships with key Brazil SIs and resellers

About the company

Cognition is an applied AI lab building end-to-end software agents. They are the makers of Devin, the first AI software engineer.