Head of Marketing Operations

The role

You will lead marketing operations, analytics, and the martech stack. You will manage the team, budget, and pipeline models to measure marketing's contribution to the business.

What you will do

• Manage marketing operations, automation, and analytics and data operations staff
• Hire to fill gaps in the team
• Bring acquired companies' systems and data into the stack
• Own the attribution methodology and document it
• Present marketing's pipeline contribution to the executive team each quarter
• Manage Marketo, Looker, GA4, 6sense, and Salesforce campaign and lead sides
• Own the martech and operations budget
• Track budget and headcount across marketing
• Build pipeline and capacity models

Required qualifications

• 10+ years in marketing operations or marketing analytics in B2B or enterprise software, including at least one high-growth company
• Managed a marketing operations and analytics team and its martech budget
• Hands-on Marketo and Salesforce experience with lead lifecycle, campaign structure, routing and the sync between the two
• Owned a multi-touch attribution model end to end
• SQL
• Comfort in a governed BI layer like Looker
• Run the data side of an account-based motion
• Worked closely with Revenue Operations and Sales Operations
• Experience in enterprise, regulated or public-sector buying environments, including GDPR and CASL

Nice to have

• Enterprise AI, infrastructure or developer-platform marketing
• Built agentic or LLM-based workflows in GTM operations
• Product-led funnel instrumentation running alongside a sales-led pipeline
• Consolidated an inherited martech stack, or merged systems after an acquisition

Benefits

• Weekly lunch stipend of $75/£75 or equivalent
• Full health and dental benefits, including a separate budget for mental health
• RRSP matching, 401K, Pension Scheme
• 100% Parental Leave top-up for up to 6 months
• Annual enrichment benefits: Arts & culture, fitness/wellness, quality time, and a workspace improvement credit
• Education & learning stipend for conferences, courses, and coaching
• 6 weeks of paid vacation
• Budget for traveling to other offices if you are remote
• Annual company offsite
• Daily lunch program, snacks, and social events for those in office
• Co-working benefit for those not near an office
• $500 home office stipend

Before you apply

• May use AI-enabled tools to screen and assess applicants

About the company

Cohere is a leading security-first enterprise AI company that builds foundation AI models and end-to-end products. It is a global technology company headquartered in Toronto.