Go-to-Market Lead (Europe)

The role

You will own the EU go-to-market motion end to end. This includes direct sales to new merchants, building partnership channels, and defining the GTM strategy for the region.

What you will do

• Define and drive Coinflow's EU go-to-market strategy
• Build and run a pipeline of target merchants across target verticals
• Own the full sales cycle from prospecting to close
• Stand up partner-enabled sales channels
• Identify and sign regional partners and run joint motions
• Translate industry trends and competitor movement into sales angles
• Build scalable processes for pipeline management, partner ops, and reporting
• Build the team to run the region
• Work with the regulatory and compliance team to translate requirements into live deals

Required qualifications

• 5+ years in GTM, sales, or partnerships within fintech, payments, or crypto
• Track record of building a market or region from scratch
• Comfort owning a full sales cycle solo
• Experience structuring and closing partnership deals
• Strong cross-functional instincts to work with compliance and legal
• Data-driven approach to market prioritization
• Based in or able to work extensively across European time zones

Nice to have

• Direct exposure to EU regulatory or licensing environments (e.g. CASP, EMI, PSD2)
• Existing network of merchant or partner relationships across fintech, banking, or crypto ecosystems in Europe
• Experience building or scaling a sales team

Benefits

• Competitive compensation including base salary, performance bonus, and equity
• Opportunity to build a region from the ground up
• Direct line to leadership and influence over market prioritization
• Collaborative and innovative work environment
• Equity at a fast-growing, venture-backed startup

About the company

Coinflow is a payment service provider serving marketplaces, fintechs, remittance providers, gaming platforms, and ecommerce merchants worldwide. The company is headquartered in Chicago, IL.