Cointracker
Growth Marketer, Nino
United States, Remote. Posted 5 days ago
The role
You will own the growth funnel to drive qualified consultations for Nino. You will manage the website, paid search, AI search, SEO, and the CoinTracker channel using AI coding tools.
What you will do
- Own the funnel from first visit to a held consultation
- Build and test landing pages, calculators, and comparison pages using AI coding tools
- Run paid acquisition including Google Ads and new channel experiments
- Make Nino the answer in AI search through content, comparison pages, reviews, and offsite authority
- Grow the CoinTracker channel by working with their team
- Close the gap between booked and held consultations through scheduling and qualification
Required qualifications
- 3+ years in growth or performance marketing
- Experience at a consumer company that sells a high-ticket service through a call
- Experience owning a pipeline number for a sales team
- Ability to build and launch pages and experiments yourself
- Comfortable changing a website with AI coding tools
- Hands-on with paid search and knowledge of CAC, payback, and conversion by channel
- Experience growing AEO/SEO through content, comparison pages, or offsite authority
- Ability to read numbers honestly
Nice to have
- Marketed in a regulated category (financial advice, tax, insurance, health)
- Know how to write copy that is compelling and compliant
Benefits
- Equity in CoinTracker
- Medical
- Dental
- Vision
- 401(k)
- Life insurance
- PTO
About the company
CoinTracker builds tax and portfolio tools for digital assets. Nino is an AI-powered financial operating system built within CoinTracker.