Senior Manager, Demand Generation

The role

This person will turn account fit and intent data into campaigns that generate enterprise pipeline from new accounts and existing customers. They will own B2B paid media, campaigns, campaign operations, the lead lifecycle, and funnel measurement for the enterprise portfolio.

What you will do

• Own enterprise paid media strategy, budget, and channel mix across LinkedIn, Google, ABM, and programmatic
• Partner with brand and content to turn positioning into paid creative and multi-touch storylines
• Run account-based paid programs against fit and intent models
• Direct agency and platform partners and test creative, audience, and offer
• Report paid performance on pipeline, account engagement, and brand lift
• Build and run integrated campaigns and account plays
• Partner with Customer Success to build expansion campaigns for cross-sell and upsell
• Lead campaigns end to end with clear briefs and timelines
• Own the webinar calendar and direct mail programs
• Partner with Events Manager on pre-show and post-show motion

Required qualifications

• 7+ years in B2B demand generation
• 3+ years owning paid media programs and budgets
• Hands-on expertise running B2B paid programs across LinkedIn Ads, Google Ads, and ABM or programmatic platforms such as 6sense or Demandbase
• Portfolio of paid campaigns that carried a brand narrative to enterprise buyers and moved awareness and pipeline
• Hands-on expertise in HubSpot or a similar marketing automation platform
• Salesforce expertise
• Proven experience using AI to build or scale marketing workflows
• Track record of scoring, nurture, and ABM programs that drove measurable pipeline
• Strong project management, writing, and presentation skills

Nice to have

• Healthcare experience

About the company

Commure is building the AI Operating System for healthcare. The platform includes Ambient AI, intelligent Agents, and autonomous RCM processing.