Performance Marketing Specialist, Paid Social & Media

The role

A hands-on performance marketer will lead LinkedIn programs and run paid media across LinkedIn, Meta, content syndication, CTV, and podcasts/audio. The role involves end-to-end channel ownership including planning, building, testing, and reporting to build pipeline.

What you will do

• Plan, launch, and optimize campaigns across LinkedIn, Meta, content syndication, CTV, and podcasts/audio.
• Build tactical strategies across TOFU, MOFU, and BOFU, and across 1:many, 1:few, and 1:1 programs.
• Translate Sales and Demand Gen goals into plans by stage, persona, and segment.
• Shape copy and creative strategy with Creative, Customer Marketing, and Product Marketing.
• Build paid social campaigns end-to-end, including creative strategy, bidding, ad copy, and audiences.
• Run rigorous QA across copy, assets, campaign structure, audiences, and UTMs.
• Partner with the EMEA team to localize global campaigns.
• Track tasks, requests, and SLAs in Asana.
• Own audience list hygiene and targeting across platforms.
• Manage budgets against lead volume, lead quality, conversion, pipeline, and ROI.

Required qualifications

• 2-3 years of hands-on paid media experience, ideally within a media agency or performance-focused environment
• Hands-on experience building and optimizing social campaigns within LinkedIn and Meta, ideally with a focus in lead generation
• Working knowledge of conversion tracking, including pixels, UTMs, and primary vs. secondary conversions
• Experience managing budgets and pacing against goals, preferably optimizing towards leads, pipeline, cost efficiency, and ROI
• Experience running structured tests and turning results into clear recommendations
• Strong attention to detail, especially in QA
• Outstanding analytical skills and strong experience in performance optimization
• Clear writer who can create ad copy that works for different audiences and markets
• Self-starter who can flex between strategic thinking and tactical execution
• Strong project management, able to run several campaigns in parallel

Nice to have

• Experience in a B2B or B2B SaaS environment
• Experience with ad placements across YouTube, Display, DOOH, or LLMs
• Experience localizing campaigns for EMEA markets
• Experience building and maintaining audiences from first- and third-party data
• Experience with Hubspot, 6sense, Dreamdata, Asana, and/or Salesforce

Benefits

• Unlimited vacation time
• Competitive compensation package including stock options
• Fully remote team
• Work from home stipend
• Apple laptops provided for new employees
• Training and development budget for every employee, refreshed each year
• Maternity & Paternity leave for qualified employees

About the company

Constructor is a U.S. based company that provides a platform for search and discovery in ecommerce. The company uses an engine built with transformers and generative LLMs to power search and recommendations for large ecommerce companies.