Performance Marketing Specialist, Paid Search & Media

The role

You will lead Google programs and run paid media across Search, YouTube, Display, DOOH, and LLMs. You will own the channel end-to-end including planning, building, QAing, targeting, pacing, testing, reporting, and optimizing.

What you will do

• Plan, launch, and optimize ads for Google, Display, DOOH, and LLMs.
• Translate Sales and Demand Gen goals into plans by stage, persona, and segment.
• Shape copy and creative strategy with Creative, Customer Marketing, and Product Marketing.
• Build search campaigns including keyword strategy, bidding, ad copy, audiences, and assets.
• Run rigorous QA across copy, assets, campaign structure, audiences, UTMs, and keywords.
• Partner with the EMEA team to localize global campaigns.
• Track tasks, requests, and SLAs in Asana.
• Own audience list hygiene and targeting across platforms.
• Manage budgets against lead volume, lead quality, conversion, pipeline, and ROI.
• Run structured tests on audiences, creative, landing pages, copy, and bidding.

Required qualifications

• 2-3 years of hands-on paid media experience, ideally within a media agency or performance-focused environment
• Hands-on experience building and optimizing search campaigns within Google Ads, ideally with a focus in lead generation
• Working knowledge of conversion tracking, including pixels, UTMs, and primary vs. secondary conversions
• Experience managing budgets and pacing against goals, preferably optimizing towards leads, pipeline, cost efficiency, and ROI
• Experience running structured tests and turning results into clear recommendations
• Strong attention to detail, especially in QA
• Outstanding analytical skills and strong experience in performance optimization
• Clear writer who can create ad copy that works for different audiences and markets
• Self-starter who can flex between strategic thinking and tactical execution
• Strong project management, able to run several campaigns in parallel

Nice to have

• Experience in a B2B or B2B SaaS environment
• Experience with ad placements across YouTube, Display, DOOH, or LLMs
• Experience localizing campaigns for EMEA markets
• Experience building and maintaining audiences from first- and third-party data
• Experience with Hubspot, 6sense, Dreamdata, Asana, and/or Salesforce

Benefits

• Unlimited vacation time
• Competitive compensation package including stock options
• Fully remote team
• Work from home stipend
• Apple laptops provided for new employees
• Training and development budget for every employee
• Maternity & Paternity leave for qualified employees

About the company

Constructor is a U.S. based company that has been in the market since 2019. It is a platform for search and discovery in ecommerce built to optimize for metrics like revenue, conversion rate, and profit.