Head of Product Marketing

The role

The Head of Product Marketing will own buyer understanding and company narrative. You will run positioning exercises, build landing pages using AI, and drive conversion from top to bottom of funnel.

What you will do

• Run positioning exercises including interviews, win/loss reviews, and segmentation
• Maintain the buyer map to keep the company's picture of customers current
• Create positioning documents, messaging hierarchies, and proof points
• Build finished landing pages including hero, story, proof, and call to action
• Use AI agents for research synthesis, drafting, variant production, and page assembly
• Own launches from narrative through enablement to measured pipeline
• Write internal artefacts like one pagers, objection handling, and demo narratives
• Drive conversion by adapting messages to where the buyer stands
• Measure the performance of pages, launches, and campaigns
• Close the loop by feeding deal outcomes back into the messaging

Required qualifications

• 5+ years in product marketing at a B2B software company
• Experience running at least one positioning exercise end to end
• Buyer empathy with evidence of using buyer quotes in copy
• Exceptional writing and storytelling skills
• Fluency in frameworks and process alongside copy and narrative taste
• Ability to take work personally to a live landing page
• AI native in actual production workflow
• Ability to hold a strategic line against internal pressure

Nice to have

• Market research, insights, or data infrastructure background
• Category creation experience
• Analyst relations exposure

Benefits

• Quarterly team offsites
• Equity

About the company

Conveo is building an AI powered consumer understanding infrastructure platform for fast, affordable, and high quality consumer and B2B research. The company is YC-backed with a Series A closing.