Content Marketer

The role

The Content Marketer will own the category story, thought leadership, and search strategy. You will create content for MOps directors and CMOs through writing, webinars, and partner programming.

What you will do

• Own the category story.
• Develop thought leadership and founder voice through ghostwriting and LinkedIn.
• Manage organic search and AI search presence.
• Execute webinars and partner programming including topics, co-hosts, and promotion.
• Create distribution plans for all content via email, LinkedIn, communities, and sales enablement.
• Set and maintain the quality standard for words at Conversion.

Required qualifications

• Write constantly with published work that has a point of view.
• Experience marketing to a technical or operational B2B audience.
• Ability to switch between company voice, founder ghostwriting, and personal account.
• Experience owning content or demand at an early-stage company from ideation to distribution.
• Knowledge of SEO and AI search.
• Ability to turn customer calls into published content.
• Have opinions about B2B content.

Nice to have

• Experience using Marketo, Pardot, or HubSpot.
• Experience running a webinar or partner content program.
• Use of AI to move fast.
• Ability to name B2B brands you admire.
• Experience building a category narrative.

Benefits

• Team eats lunch together

About the company

Conversion is the agentic marketing automation platform. They are ~25 people in San Francisco.