Senior CRM & Lifecycle Manager

The role

You will own how customers on both sides of the platform activate, buy and stay. You will define lifecycle and signal strategies and build a signal-driven system with a Growth Engineer.

What you will do

• Define the lifecycle and signal strategy for general contractors and subcontractors
• Turn signals into playbooks including prioritized interventions, segments and messages
• Drive subcontractor activation, conversion to Premium and churn prevention
• Drive contractor adoption and retention
• Prove what works with cohort baselines, A/B tests and holdout groups
• Build a signal-driven system with the Growth Engineer
• Build retention and referral programmes
• Help hire a second Lifecycle Manager

Required qualifications

• Owned lifecycle, CRM, retention or growth programmes and can show their commercial impact
• Data-driven with experience moving activation, conversion or retention metrics
• Technically fluent and worked with an engineer on a complex system with solid tracking
• AI-native with experience building AI-driven automation into a real journey
• Ability to get things done, learn fast and build from scratch
• Work well across Product, Sales, Customer Success and Engineering
• Fluent English

Nice to have

• German is a big plus
• Experience with ActiveCampaign or Salesforce is a plus

Benefits

• Room to shape and grow
• AI at the core
• Competitive compensation: salary above market average
• Permanent contract in a stable, well-funded company
• Work-life balance: fully remote or from our office in Berlin Kreuzberg, flexible hours
• Top-notch equipment: a new MacBook Pro
• A great team: open, international, with regular off-sites and team events
• Growth and feedback: open feedback culture with regular 1:1s and development conversations

About the company

Cosuno is a fast-growing tech company making the construction industry more efficient and transparent with its digital platform for tenders and procurement.