CRM Program Manager - Brazil (contract - remote)

The role

You will lead the CRM strategy and execution across global markets including Latin America, Europe/Middle East, and Asia. You will own the CRM roadmap, platform strategy, and audience segmentation across email, in-app, push, and messaging apps.

What you will do

• Own end-to-end CRM strategy across email, in-app, push, and messaging apps.
• Build and maintain the CRM roadmap.
• Own messaging-app channel strategy for markets like WhatsApp, WeChat, and KakaoTalk.
• Evaluate and manage messaging providers and official business account setups.
• Manage platform relationships including contracts and feature adoption.
• Drive strategic CRM innovation projects such as AI/LLM integrations.
• Partner with PMs and engineers to co-design lifecycle programs and journey delivery.
• Define audience segmentation and lead qualification frameworks.
• Own CRM KPIs, dashboards, and reporting across all channels.
• Lead planning, execution, and retros for major campaigns.

Required qualifications

• 5+ years of experience in CRM, lifecycle, or retention marketing.
• Hands-on expertise with a modern CRM/ESP platform (e.g., Iterable, Braze, Customer.io).
• Proven track record owning CRM strategy and roadmap with measurable impact.
• Strong analytical skills with comfort in dashboards, experimentation, and SQL or similar tools.
• Working knowledge of email deliverability best practices.
• Excellent cross-functional program management and stakeholder communication skills.
• Strong writing skills and the ability to brief creative teams or draft copy directly.
• Curiosity and hands-on experience using AI and automation to improve marketing workflows.

Nice to have

• Experience at a consumer subscription, mobile, or edtech company.
• Familiarity with messaging apps like WhatsApp, WeChat, or KakaoTalk.

About the company

Cambly is a global language learning platform that connects learners with tutors for real conversation practice, supported by AI-powered learning tools.