Head of Demand Generation

The role

The Head of Demand Generation will own and drive the inbound marketing engine. You will set strategy, write content, run paid channels, and manage a Paid/SEO Growth Specialist.

What you will do

• Own inbound demand gen strategy and execution across all channels
• Build and run integrated campaigns including content, email, paid, and organic
• Own the website including messaging, CRO, landing pages, and optimization
• Lead SEO strategy and execution
• Manage paid advertising across Google, LinkedIn, and other channels
• Write and produce content for finance leaders
• Partner with the sales team to align campaigns with pipeline goals
• Own gifting programs, direct mail campaigns, SDR sequence messaging, and nurture sequences
• Build reporting and dashboards to measure performance
• Manage and mentor the Paid/SEO Growth Specialist

Required qualifications

• 10+ years in demand gen or growth marketing at a B2B SLG company
• Proven track record building inbound programs that generate measurable pipeline
• Strong writer
• Hands-on experience with SEO and paid channels (Google, LinkedIn)
• Data-driven
• Experience working closely with sales teams and understanding the revenue funnel end-to-end
• Comfortable being a player-coach

Nice to have

• Experience marketing to finance teams, CFOs, controllers, or accounting personas
• Background in ERP, accounting software, or fintech
• Experience with HubSpot or similar marketing automation platforms
• Prior experience managing a small team

About the company

Campfire is a next-gen core accounting platform built for modern mid-market finance teams. The company helps teams close fast and scale through automation-driven solutions.