Campaigns & ABM Manager

The role

You will design and run integrated campaigns and account-based programs. You will own the campaign calendar, target account programs with Sales, and campaign reporting.

What you will do

• Build and run the integrated campaign calendar
• Own the ABM program end to end
• Execute in the marketing automation platform with Marketing Ops
• Partner with Paid Media, Field and Partner Marketing, and Product Marketing
• Operate the intent and ABM platform
• Run a weekly account review with Sales
• Own campaign reporting
• Build repeatable campaign templates and playbooks

Required qualifications

• 5+ years in B2B demand generation or ABM with direct ownership of multi-channel campaigns tied to pipeline goals
• Hands-on experience in a marketing automation platform (HubSpot, Marketo or similar) and a CRM (Salesforce or similar)
• Experience running ABM alongside Sales
• Familiarity with ABM and intent platforms (6sense, Demandbase, RollWorks or similar) and web personalization tools
• Strong project management
• Comfort reading campaign and pipeline data
• Experience selling to mid-market and enterprise buying committees
• Copywriting ability for email and landing pages
• Experience running campaigns across regions with EMEA counterparts

About the company

Campfire is a next-gen core accounting platform built for modern mid-market finance teams. They are building an AI-native platform to replace outdated systems and manual accounting processes.