SEO & AEO Manager

The role

You will own the organic strategy and roadmap for both classic search and AI-generated answers. You will run technical and content programs to grow qualified organic traffic and pipeline.

What you will do

• Own the organic strategy and roadmap including keyword research and site architecture
• Build the answer-engine optimization program to increase citations in LLMs
• Co-plan with the Content / Storytelling team on search-intent and answer-intent content
• Work with the Social Media Manager on Reddit and community presence
• Own technical SEO health including crawlability and Core Web Vitals
• Build measurement for rankings, organic pipeline, and AI-visibility
• Run digital PR and link-earning programs

Required qualifications

• 7+ years in B2B SEO with demonstrated pipeline impact
• Experience building or turning around at least one program from scratch
• Hands-on with Google Search Console, GA4, Ahrefs or Semrush, Screaming Frog or similar
• Comfortable in a CMS
• Working understanding of how LLM-based search and answer engines retrieve, rank and cite sources
• Strong technical SEO fundamentals
• Content strategy skill to brief writers and edit for clarity
• Analytical and structured

Nice to have

• Experience with AI-visibility tracking tools (Profound, Peec, or a hand-rolled tracker)
• Basic Python or SQL for analysis at scale
• Multi-region or international SEO experience

About the company

Campfire is a next-gen core accounting platform built for modern mid-market finance teams. They are building an AI-native platform to replace outdated systems and manual accounting processes.