Senior Partner Marketing Manager

The role

You will build the partner marketing function from the ground up. You will develop joint value propositions, co-marketing programs, and partner-sourced pipeline programs.

What you will do

• Build the partner marketing plan with the Partnerships team
• Develop joint messaging and assets with priority partners
• Run co-marketing campaigns and joint events with partners
• Own partner-facing enablement including portal content and sales playbooks
• Manage market development funds and track return
• Own Campfire's presence at partner conferences and communities
• Report on partner-sourced and partner-influenced pipeline and engagement

Required qualifications

• 8+ years in B2B marketing
• 3+ years in partner, channel or ecosystem marketing at a software company
• Track record of building partner co-marketing programs that produced measurable pipeline
• Experience with both technology or integration partners and services partners
• Familiarity with marketplaces and partner portals
• Strong relationship skills to align internal and external stakeholders
• Excellent writing skills
• Comfort with events, webinars and campaign execution

About the company

Campfire is a next-gen core accounting platform built for modern mid-market finance teams. They are building an AI-native platform to replace outdated systems and manual accounting processes.