Lifecycle Marketing Manager

The role

The Lifecycle Marketing Manager will build and scale the lifecycle marketing engine. This person will own the strategy and execution of campaigns to engage prospects, activate users, and drive customer engagement.

What you will do

• Develop and execute lifecycle programs across the prospect and customer journey.
• Map customer journeys and identify opportunities to improve conversion and engagement.
• Build audience segmentation strategies based on behavior and intent signals.
• Design, launch, and optimize automated, multi-touch campaigns.
• Create personalized nurture programs to move prospects through the funnel.
• Partner with Sales to build lead nurturing and sales-assist programs.
• Develop onboarding and adoption campaigns.
• Establish a rigorous testing program across messaging, content, and channels.
• Analyze funnel performance to identify improvement opportunities.
• Build and maintain scalable lifecycle workflows and campaign infrastructure.

Required qualifications

• 4–7+ years of experience in lifecycle marketing, growth marketing, CRM marketing, or marketing automation.
• Hands-on experience with marketing automation and customer engagement platforms such as HubSpot, Customer.io, Braze, Iterable, or similar tools.
• Strong analytical skills and comfort working with funnel metrics, segmentation, dashboards, and experimentation.
• Experience developing behavior-based and trigger-based campaigns using customer and product data.
• Strong copywriting skills.
• Understanding of B2B customer journeys, lead management, sales funnels, and SaaS growth metrics.
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
• Strong cross-functional collaboration skills.

Nice to have

• Experience marketing to finance, accounting, or other technical B2B audiences.
• Experience in a product-led growth or hybrid PLG/sales-led environment.
• Familiarity with SQL, analytics tools, and customer data platforms.
• Experience using AI tools to scale content creation, personalization, and marketing workflows.
• Experience building lifecycle programs from the ground up at an early-stage startup.

About the company

Campfire is building the next generation of accounting software to help modern finance teams work smarter and move faster. They are a fast-growing team reimagining how companies manage their finances.