Customer Marketing Manager

The role

You will build and own the customer marketing engine from the ground up. This includes managing case studies, a reference and advocacy program, review-site strategy, and the customer community.

What you will do

• Build and run the case-study and proof-point program
• Own the customer reference program
• Build and run the advocacy and community program
• Manage the customer Slack community and in-person community programs
• Nominate and submit customers for industry awards
• Own review-site strategy and execution on G2 and Capterra
• Produce customer video and testimonials
• Supply proof points for launches and campaigns
• Measure impact including reference wins and review volume

Required qualifications

• 4+ years in B2B marketing with direct ownership of a reference, case-study, or similar customer-facing program
• Excellent interviewing and writing
• Experience running review-site programs on G2 or Capterra
• Strong project and stakeholder management
• Comfort producing video
• Experience with advocacy and reference platforms (UserEvidence, Influitive, ReferenceEdge or similar) and G2 Buyer Intent
• Experience building a program from zero at a scaling company
• Event experience: customer speaker coordination and on-site capture
• Comfortable hosting and presenting to CFOs and senior finance leaders, including running our customer advisory board

About the company

Campfire is a next-gen core accounting platform built for modern mid-market finance teams. They are building an AI-native platform to replace outdated ERP systems.