Campfire
Senior Content Marketing Manager, Storytelling
San Francisco. Posted a month ago
The role
You will be the lead storyteller for Campfire. You will find narratives in customers, the product, and market points of view to create content across various formats.
What you will do
- Own the brand editorial strategy and calendar.
- Write and edit thought leadership, customer stories, executive content, launch narratives, and video scripts.
- Define and steward Campfire's voice and build the style guide.
- Develop original, source-worthy content like research and data stories.
- Co-plan with the SEO & AEO Manager to align topics.
- Partner with Social, Influencer Marketing, and Creative teams.
- Measure engagement, subscribers, assisted pipeline, and qualitative feedback.
Required qualifications
- 6+ years in content marketing, journalism or editorial.
- Portfolio that shows range and a recognizable voice.
- Exceptional writing and editing skills.
- Experience building an editorial program from concept to audience.
- Comfort scripting for video and collaborating with producers.
- Collaborative operating style.
- Sound judgment on brand and tone.
Nice to have
- Experience in [Campfire's category] or with the personas we sell to.
- Newsletter growth experience.
- Basic SEO literacy.
About the company
Campfire is a next-gen core accounting platform built for modern mid-market finance teams. They are building an AI-native platform to replace outdated ERP systems.