Product Marketing Manager

The role

You will own positioning, messaging, and narrative for core product capabilities. You will lead go-to-market for product launches and build sales enablement tools.

What you will do

• Own positioning, messaging and narrative for core product capabilities
• Lead go-to-market for product launches
• Build and maintain sales enablement
• Run training with Sales and SDRs
• Own competitive intelligence for your area
• Partner with Product on roadmap input, naming, and pricing and packaging
• Partner with Growth on campaign messaging and offers
• Partner with Brand on the core narrative
• Partner with Customer Marketing on proof points for launches
• Measure enablement adoption, launch reach, pipeline influence, and message testing

Required qualifications

• 5+ years in B2B software product marketing with end-to-end ownership of positioning and launches
• Experience in fintech or accounting software
• Sharp writing and storytelling
• Comfort with research: customer interviews, surveys, win/loss and competitive teardowns
• Experience enabling a sales team, with a record of content they use
• A cross-functional operator
• Analytical enough to size segments, read pipeline data and prioritize

Nice to have

• Prior experience at an early-stage or high-growth startup (Series B or earlier)
• Experience running pricing and packaging changes
• Experience with usage-based or subscription billing models

About the company

Campfire is a next-gen core accounting platform built for modern mid-market finance teams. They are building an AI-native platform to replace outdated systems and manual accounting processes.