Product Marketing Manager

The role

You will build the product marketing function from the ground up. You will lead product and feature launches and develop messaging and positioning for software used by wholesale distributors.

What you will do

• Lead the product and feature launch process
• Plan and manage launch audiences, tactics and timelines
• Develop messaging and positioning based on primary and secondary research
• Train and enable go-to-market teams on the new product/feature
• Develop supporting marketing materials, e.g., one pagers, website pages
• Manage communications to customers through marketing channels, e.g., email
• Coordinate cross-functional teams to execute launch tactics
• Create and maintain personas, product messaging, and positioning
• Translate messaging and positioning into marketing and sales assets
• Capture and organize competitive intelligence to support Sales and Marketing

Required qualifications

• 5+ years experience in Product Marketing
• Excellent written and verbal communication skills
• Ability to take complex concepts and distill them into digestible, relatable, and easy-to understand writing
• Strong cross-functional collaborator
• Self-motivated and proactive
• Comfortable juggling multiple projects and shifting timelines

Nice to have

• Experience in a startup or fast-paced environment

About the company

Canals builds software for wholesale distributors, helping them operate more efficiently through automation and AI. The company is a profitable, rapidly growing team of roughly 140 people distributed across North and South America.