Product Marketing Manager

The role

You will craft the narrative for the product roadmap and articulate the benefits of the autonomous revenue cycle automation platform. You will lead end-to-end launch plans, execute integrated marketing campaigns, and build the product marketing function from the ground up.

What you will do

• Partner with Marketing, Product, Sales, Customer Success, and Partnerships to understand GTM needs
• Lead development and execution of end-to-end launch plans for new features, products, and technology integrations
• Plan and execute integrated marketing campaigns across multiple channels
• Collaborate with demand gen and content partners to translate product positioning into campaign strategies
• Build the product marketing function from the ground up
• Research industry best practices, market trends, and competitive insights
• Design positioning frameworks, value propositions, and messaging
• Build deliverables including pitch decks, battlecards, demo videos, 1-pagers, and proposal templates
• Develop customer lifecycle initiatives such as customer advocacy, references, and community

Required qualifications

• Meaningful experience working within dedicated Product Marketing (PMM) roles in the Enterprise B2B space
• Experience building and maintaining successful, end-to-end go-to-market strategies and launch plans for enterprise SaaS products
• Well-developed opinions on value-based messaging, extractable use-case narratives from technical specifications, and competitive positioning strategies
• Excellent cross-functional influence and a builder's mindset
• Clear and concise communicator

Benefits

• Equity
• Employee benefits

About the company

Candid Health is an autonomous revenue cycle automation platform.