Head of Content

The role

The Head of Content will build a content operation across 75+ niche content areas for Cantina Labs. You will recruit and lead a network of 100 content producers and video editors to create high-volume social content.

What you will do

• Define multichannel social content strategy focusing on viral content on X.
• Turn new features and product use cases into launches, tutorials, and series.
• Build a content program across 75+ niches.
• Recruit and manage a team of 100 content producers and video editors.
• Pitch ideas, write scripts and briefs, and make example videos.
• Build workflows for AI generation, editing, motion graphics, review, and publishing.
• Partner with product to showcase capabilities and bring creator feedback to development.
• Track reach, retention, shares, product visits, signups, and activation.

Required qualifications

• Experience building and running high-output social content teams.
• Experience managing multiple accounts with 100,000+ followers.
• Ability to recruit and manage a large (20+ person) creator operation.
• Track record of viral content, especially on X.
• Understanding of X platform culture and how video, copy, and conversation work together.
• Strong writing and storytelling skills across briefs, scripts, social copy, and educational content.
• Hands-on experience with video editing, motion graphics, and AI-native production workflows.
• Ability to work across very different niches.
• Operational discipline around production calendars, review cycles, creator feedback, and publishing cadence.

Benefits

• Competitive salary
• Generous company equity
• Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina
• 42 days of paid time off, including 15 PTO days, 10 sick days, 15 company holidays, and 2 floating holidays
• Generous parental leave & fertility support
• 401(k) retirement savings plan
• $500/month lifestyle spending account
• Complimentary lunch and snacks for in-office employees
• One Medical membership

About the company

Cantina is a new social platform founded by Sean Parker with the most advanced AI character creator. Their bots are lifelike, social creatures that can interact across voice, video, and text.