Creative Director

The role

The Creative Director will own creative direction across original content, performance advertising, brand campaigns, and product storytelling. This hands-on role involves conceptualizing, writing scripts, generating assets, and directing a team of 10 to 25 creatives.

What you will do

• Own creative direction across original content, performance advertising, brand campaigns, and product storytelling
• Recruit and lead a team of 10 to 25 creatives
• Develop and produce video creative for paid social, organic social, product launches, and brand campaigns
• Turn product features or consumer insights into hooks and stories
• Write briefs, scripts, and treatments, build storyboards, and direct creators
• Cut video, create motion graphics, generate characters and scenes, and experiment with voice and sound
• Build performance creative testing plans with the growth team
• Develop platform-native creative with correct pacing, framing, captions, and aspect ratios
• Keep a steady pipeline of fresh ideas and repeatable formats

Required qualifications

• Strong portfolio of video creative, including performance advertising with measurable results
• Great storytelling instincts
• Hands-on proficiency with video editing and motion design tools
• Experience directing small creative teams and giving clear, actionable feedback
• Understanding of creative metrics like hook rate, hold rate, CTR, CVR, and CPA
• Practical experience with AI image, video, and audio production

Benefits

• Competitive salary
• Generous company equity
• Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina
• 42 days of paid time off, including 15 PTO days, 10 sick days, 15 company holidays, and 2 floating holidays
• Generous parental leave & fertility support
• 401(k) retirement savings plan
• Lifestyle spending account – $500/month
• Complimentary lunch and snacks for in-office employees
• One Medical membership

About the company

Cantina is a new social platform founded by Sean Parker with the most advanced AI character creator. Their bots are lifelike, social creatures that can interact across voice, video, and text.