X/Social Writing Specialist

The role

You will lead short-form writing across X, LinkedIn, outdoor, and brand ad copy. You will define brand voices and sharpen executive voices by turning concepts and trends into content.

What you will do

• Lead authorship for all short-form writing across X, LinkedIn, flagship outdoor and brand ad copy, and more.
• Define Cantina's brand voices and sharpen executive voices across company, executive, and Labs + CTO recruiting accounts.
• Work with the managing editor and executives to turn thought leadership concepts into published writing.
• Learn and apply the latest algorithm strategies across platforms and formats.
• Lead execution of social amplification campaigns.
• Develop new content formats, recurring posts, and essay ideas.
• Analyze metrics to devise strategy improvements.
• Contribute to content calendar strategy and lead execution.

Required qualifications

• Chronically online instincts and up-to-the-minute knowledge of the latest algorithmic meta.
• Strong comedic and persuasive creative writing skills, specifically for short-form.
• Ability to write well under extremely short deadlines.
• Skill at distilling vague concepts and developing trends into sharp content.
• A balance of creative intuition and a data-driven obsession with performance.
• A collaborative approach to fleshing out executives' ideas and workshopping them.

Nice to have

• Experience developing voices and posting strategy for brand characters.
• Strategy and scripting experience for a new media property.
• X personality with a proven ability to write viral posts and build a following.
• Creative voice lead who delivered social performance for an edgier modern brand or thought leader.
• Short-form comedy writing or video production experience.

Benefits

• Competitive salary and generous company equity
• Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina
• 42 days of paid time off, including 15 PTO days, 10 sick days, 15 company holidays, and 2 floating holidays
• Generous parental leave & fertility support
• 401(k) retirement savings plan
• Lifestyle spending account – $500/month
• Complimentary lunch and snacks for in-office employees
• One Medical membership

About the company

Cantina is a new social platform founded by Sean Parker with the most advanced AI character creator. Their bots are lifelike, social creatures that can interact across voice, video, and text.