Marketing

The role

You will build and own the entire marketing function from the ground up. You will define positioning, communicate and scale the AI platform across insurance agencies, brokerages, and wholesalers.

What you will do

• Lead and execute across product marketing, content, events, brand, and sales enablement
• Lead go-to-market strategy for new features and products
• Equip the GTM team with high-impact assets and enterprise deal support materials
• Build and scale content across channels to drive awareness and inbound demand
• Own strategy and execution for industry conferences, hosted dinners, webinars, and field events
• Conduct customer interviews and translate insights into messaging and product input

Required qualifications

• 2+ years of experience in Product Marketing, Product Strategy, or a related GTM role in B2B SaaS, AI, fintech, or insurtech
• Demonstrated ability to operate as a generalist across multiple marketing disciplines
• Strong ability to translate technical or AI-powered products into clear business value
• Experience working cross-functionally with Product and Sales teams in a fast-moving environment
• Excellent written and verbal communication skills
• Highly motivated, entrepreneurial mindset

Nice to have

• Experience marketing to insurance agencies, brokerages, or financial services organizations

About the company

Cara is a domain-specific AI platform purpose-built for insurance. It is a modular system that enables agencies, brokerages, and wholesalers to automate servicing, accelerate sales, and scale operations.