Founding Director, Product Marketing

The role

This senior, hands-on individual contributor will define the brand narrative and positioning for Cardless. You will own the company website, sales collateral, and go-to-market execution for new products and partnerships.

What you will do

• Define and sharpen market positioning against competitors
• Translate positioning for enterprise partners and consumers
• Track competitors and keep leadership current
• Bring an outside-in view to internal roadmap conversations
• Own content strategy, structure, and copy for the website
• Direct design and engineering resources for website changes
• Build and maintain core sales collateral like pitch decks and case studies
• Plan and execute go-to-market for new products and brand partnerships
• Drive external content including blog posts and LinkedIn messaging
• Direct contract designers and agencies on creative assets

Required qualifications

• 5–8+ years in product marketing
• Ownership of positioning and messaging at a B2B or B2B2C company
• Track record of owning both a company website and sales collateral
• Strong writer able to translate complex financial/technical products
• Hands-on IC experience
• Experience working directly and iteratively with sales/partnerships teams
• Ability to direct outside design/creative resources

Nice to have

• Fintech, payments, or card issuing experience

Benefits

• Meaningful Start-up equity
• 100% health, vision & dental primary coverage
• 75% health, vision & dental dependent coverage
• Catered lunches
• $250/month Commuter benefit
• Parental leave
• Team building events & happy hours
• Flexible PTO with a minimum of 15 days off per year
• Apple equipment
• 401k plan

About the company

Cardless is a Series C consumer fintech that uses AI to help large brands build credit cards. The company provides infrastructure including APIs and components for lending, compliance, and operations.