Carwow

CRM Executive

London, Remote. Posted a month ago

The role

As a CRM Marketing Executive, you will communicate with users about changing their cars. You will manage email and push campaigns from brief to delivery using tools like Iterable.

What you will do

  • Traffic email campaigns through Carwow
  • Manage the email campaign calendar
  • Build email templates using a drag and drop editor in Iterable
  • Create dynamic content and A/B tests
  • Build customer segments in Iterable and manage exclusions
  • QA email campaigns for accuracy in spelling, grammar, URLs and targeting
  • Report on key performance metrics
  • Assist with CRM programs and subscription initiatives for Carwow Studios brands

Required qualifications

  • Hands-on experience building email campaigns in a marketing platform
  • Fast learner
  • Sharp attention to detail
  • Strong written English
  • Comfortable working with data at a basic level

Nice to have

  • Experience with Iterable specifically
  • Exposure to A/B testing or personalisation in a CRM/email context
  • Experience with Mobile Push as a marketing channel
  • Experience with AI tools like Claude, ChatGPT, Gemini
  • Experience in the publishing / subscriptions industries

Benefits

  • Competitive salary
  • Matched pension contributions
  • Share options
  • Bupa Private medical and dental insurance
  • Eyecare vouchers
  • Life Assurance
  • Monthly coaching sessions with Spill
  • Enhanced holiday package
  • 28 days annual leave
  • 1 day for your wedding
  • 1 day off when you move house
  • 30 days annual leave for third year anniversary

Before you apply

  • Introductory call with our Talent team
  • Online interview with the Hiring Manager
  • Values Interview

About the company

Carwow Group is an online car-changing destination with a portfolio of automotive brands including Carwow, Auto Express, evo, Driving Electric and Car Buyer.