Carwow
Marketing Manager (12-18 month FTC)
London, Remote. Posted 3 days ago
The role
You will plan and deliver integrated marketing campaigns from brief to results. You will work across brand and performance channels, managing in-house creatives and agency partners.
What you will do
- Plan and deliver integrated campaigns from brief to results, across brand and performance channels.
- Drive innovation with pace using AI tools across the Marketing org.
- Build relationships across the org to ensure adoption of systems and processes.
- Write clear, insight-led briefs for creative, media and agency partners.
- Manage agencies and production partners, keeping work on time, on budget and on brand.
- Work with performance teams to improve existing test and learn plans.
- Partner and project manage cross-functionally with CRM, social, content and product teams.
- Work with Brand Creative to bring campaigns to life and keep the brand consistent.
- Manage campaign budgets and keep spend accurately tracked.
- Report on what worked and what didn't, and use it to shape the next initiative.
Required qualifications
- 5+ years in marketing, in-house or agency, ideally at a consumer brand or scale-up.
- A track record of integrated campaigns that delivered commercial results, across brand and performance.
- Strong knowledge of ATL and digital channels, including TV, OOH, Meta, YouTube and paid search.
- Experience briefing and managing creative and media agencies.
- Comfortable with data: reading results, running tests and turning insight into action.
- Confident managing budgets and tracking spend.
- Hands-on use of AI in your marketing work, and a clear view on where it helps and where it doesn't.
- Strong stakeholder management, adapting your style for different teams and levels.
- Able to get up to speed quickly and deliver from the start.
- Organised and calm under pressure, running several projects at pace as priorities shift.
Nice to have
- Experience in marketplace or other two-sided businesses.
- Experience running creator or brand partnerships.
- Hands-on with analytics tools such as Looker or Amplitude.
Benefits
- Hybrid working
- Competitive salary
- Matched pension contributions
- Share options
- Bupa Private Healthcare, plus eyecare vouchers
- Life Assurance
- Monthly coaching sessions with Spill
- Enhanced holiday package, plus Bank Holidays
- 28 days annual leave
- 1 day for your wedding
- 1 day off when you move house
- 30 days of annual leave per year for third year anniversary
About the company
carwow is a car-changing destination that combines technology, media and deep automotive expertise. It is one of the largest online car-changing destinations in Europe.